Now That Its Over Records dog logo NOW THAT ITS OVER RECORDS

YOUR MUSIC DESERVES TO BE HEARD

SUBMIT YOUR DEMO

CREATIVEMARKETING star

CREATIVE DIRECTION Cover Art, Video Design
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CURATED PAGES Niche Art Pages
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CONNECTIONS Visual Branding, Short Form
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WHAT WE DO DIFFERENT

[ SPOTIFY ]

ALGORITHMIC PUSH

We leverage our network to trigger algorithmic growth on major DSPs.

[ TIKTOK ]

CREATOR NETWORK

Direct access to creators who actually care about the music.

[ SUPPORT ]

ARTIST FIRST

Transparent accounting, no hidden fees, and dedicated support.

OUR CREATIVE
CHANNELS

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Yellow Fella

YELLOW FELLA

TikTok Account

Continuous broadcast of label releases and guest mixes.
The Back of My Car

THE BACK OF MY CAR

TikTok Account

Continuous broadcast of label releases and guest mixes.
Edge of It All

EDGE OF IT ALL

TikTok Account

Continuous broadcast of label releases and guest mixes.

OUR MARKETING

  • CREATIVE SHORT FORM
  • YOUTUBE MIXES
  • TIKTOK NETWORK

WHY WORK WITH US?

WE ARE AN ARTIST FIRST LABEL

NON-EXCLUSIVE DEALS
100% TRANSPARENCY
GLOBAL PAYMENTS

ABOUT US

NOW THAT ITS OVER RECORDS is an independent record label focused on experimental and underground music. We believe in artist autonomy, fair deals, and putting the music first. Founded in 2020, we operate as a collective — no middlemen, no gatekeepers.